The rules of search are changing fast—and if your law firm’s website isn’t optimized for both Google and generative AI tools like ChatGPT and Bard, you’re already falling behind.
This complimentary guide will give you an actionable, jargon-free SEO & GEO (Generative AI Optimization) playbook designed specifically for legal professionals. Learn how to build digital authority, increase organic visibility, and future-proof your marketing strategy.
What You’ll Learn:
Why semantic search and user intent now matter more than keywords
How to structure content that ranks in Google and gets cited by AI
The impact of schema markup, reviews, and structured data
How law firms are using video, visuals, and social proof to gain clicks
The one optimization step most firms still miss—but can’t afford to
Whether you’re an SEO beginner or a seasoned marketer, this guide will keep you ahead of the curve, while your competition is still behind.
Your next client is searching for you. Make sure they find you. Complete the form to get your complimentary copy.
Gain Access
The California Lawyers Knowledge Hub is a library of free downloadable content and resources that includes white papers, ebooks, reports, product guides, case studies, industry analysis and much more, provided by experts and vendors within the legal industry. The downloadable content is not endorsed, vetted, or reviewed by the California Lawyers Association (CLA), and rather CLA is providing access to the Knowledge Hub library as a resource for its members to use at their discretion. Please note, by downloading the content, you acknowledge and consent to share your information with the content provider, which may use your information for their own marketing, communication and other related purposes. For more information on posting content in the Knowledge Hub, please click here.
