Complimentary Guide
Optimize Your Marketing Strategy with Audience Development
Developing Personas for Your Law Firm
Creating client personas and utilizing cohorts are essential strategies in marketing campaigns, especially for professionals like attorneys. In this guide, we explore: 
  • The building blocks of personas 
  • The benefits of this foundational planning 
  • How to create personas for your law practice 
  • Ways in which your firm's personas can be incorporated into your marketing efforts 
Complete the form to receive this exclusive guide!
Feeling inspired? Share these insights on social.

Gain Access

The California Lawyers Knowledge Hub is a library of free downloadable content and resources that includes white papers, ebooks, reports, product guides, case studies, industry analysis and much more, provided by experts and vendors within the legal industry. The downloadable content is not endorsed, vetted, or reviewed by the California Lawyers Association (CLA), and rather CLA is providing access to the Knowledge Hub library as a resource for its members to use at their discretion. Please note, by downloading the content, you acknowledge and consent to share your information with the content provider, which may use your information for their own marketing, communication and other related purposes. For more information on posting content in the Knowledge Hub, please click here.